It seems we are constantly bombarded with news of immoral, destructive actions by famous sports personalities. As believers in Christ, we wonder how to respond and how we can discuss these issues in a way that reveals the light of Christ.
People usually get this news digitally, since 72% of Americans get their news on mobile devices. Half those people will read at least a portion of an article’s content. Then those questions come to mind.
Just like you, Athletes in Action (AIA) has been witnessing our culture’s moral decline and its impact. In late 2014, God gave AIA the vision to make a difference in today’s digitally-driven world by assisting the body of Christ to have a relevant answer that will bless everyone, thus drawing people to God’s ultimate answer, a personal relationship with Him! Read more about this initiative at athletesinaction.org/about and athletesinaction.org/its-time.
Early in 2016, athletesinaction.org was repurposed to be a light for Christ on the world’s digital hillside. (Matt 5:14-16) AIA publishes daily devotionals and a weekly Under Review piece addressing a relevant issue in the world of sports like:
(10/30/16) While fear used to be the sole driver behind Halloween, over the decades it’s become an event that ranges far beyond simple boogey-man tactics.
Depending on your age demographic, halloween is an opportunity to dress up to get as much sugar as possible, give away as much sugar as possible, or, on college campuses, an opportunity to dress up vixenly to garner attention from the opposite sex.
Unfortunately, when it comes to our sports culture today, I would argue that fear is often still the primary driver at every level of play among coaches trying to motivate performance. It’s really time for this to change…. Read More
Each piece on the website prompts readers to think more deeply, share their thoughts, read other relevant material and get biblically sound help.
Karen and I are both part of a small team of staff who are contributing to this effort. In just nine months, athletesinaction.org has had over 500,000 digital conversations with people from over 200 countries!
As a partner in our ministry you are reaching the world! Thank you.
Click the following: November 2016 Newsletter to print a hard copy newsletter.