About AIA

You may be wondering, why share the gospel through sports? 

It’s a doorway into almost everyone’s life, but don’t take our word for it.

“Sport has the power to change the world.  It has the power to inspire in a way that little else does.  It speaks to youth in a language they understand.  Sport can create hope where once there was despair.   It is more powerful than governments in  breaking down barriers.  It laughs in the face of  discrimination.”    Nelson Mandela

“Athletes in Action is making a difference in the world through seeing God change lives one person at a time.  We celebrate the athletes we have worked with over the past 45 years who are making a difference in their families, on their teams, in their churches, and across the country.

These are not the stories of moral failure.  These are the stories of committed husbands and wives, fathers and mothers, employees making a difference in their companies and impacting their communities and cities.  …. These are the stories that are rarely reported in the media!  But these are the stories of changed lives that drive us to press on.”          Mark Householder President / Athletes in Action

Our Vision: A Christ follower on every team, in every sport, in every nation

Our Mission:  Building spiritual movements everywhere through the platform of sport so that    everyone knows someone who truly follows Jesus

Athletes in Action is a global pioneer, innovator, and servant leader in sport ministry.  Our motivation is changed lives and we accomplish this through the values of Faith, Growth, and Fruitfulness

Our Goal:  To give 100 million people annually the opportunity to hear the gospel and build a global movement of 15,000 spiritually mature athletic influencers

Our Strategies

  • One-on-One ministry to college, professional, and top amateur athletes and coaches
  • Integrating compassion and humanitarian aid with the sport platform
  • Hosting outreach events at major sporting events such as the Super Bowl, Final Four, NBA All-Star Game, Olympics and more.
  • A comprehensive plan for ethnic and gender diversity

If you want to know more visit athletesinaction.org, GoAIA.orgAIA Team Blogs  or Worldwide Challenge Magazine.

Athletes in Action is a ministry of Campus Crusade for Christ or CRU.


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