As I’m sure you know, the 23rd FIFA World Cup tournament took place in sixteen cities in the US, Canada and Mexico, culminating in Spain’s win in the final game on Sunday. What you may not know is that AIA has partnered with several other ministries to help ordinary people share their faith with their neighbors through “the beautiful game.”

Quinn Bezenah, an Athletes in Action staff member I coached, leads AIA’s soccer ministry. She was on the AIA World Cup project called Victory Beyond the Cup for the past three and a half years, forging partnerships with other ministries and churches to leverage the World Cup as a jumping off point for ministry all over the world. AIA worked with ministries such as I am 2nd, FCA, Convoys of Hope, Upward Sports, Alpha, Jesus Film and others with the goal of mobilizing 10,000 churches and 100,000 believers to engage with their neighbors and communities using 25,000 physical watch party kits and countless digital kits. Victory Beyond the Cup equipped community and ministry leaders to help churches work together—mobilizing believers to open their homes, build relationships, and create spiritual momentum during a shared cultural moment.

More than 5 billion people watched the World Cup! That momentum combined with intentionality has helped thousands of ordinary people start spiritual conversations with friends and neighbors. Other resources AIA helped create include the seven Victory Beyond the Cup devotion plans on the YouVersion Bible app which you probably already have on your phone. There is a devotional plan called How Sporting Events Can Spark Spiritual Conversations and one called The Bible and How to Share the Gospel. You can also access player testimonies like this one from Jonathan Mensah. You can hear a Victory Beyond the Cup (On Youtube) update from Quinn here.

Please join me in praying for:
• Believers who hosted watch parties, that they may find further opportunities to share the love of Jesus with their neighbors.
• The 110,000 subscribers to the Bible app devotions, that they may grow in their faith.
• The social media followers of the players who shared their testimonies, that they may be drawn to the same faith.
Thank you for your part in reaching the world for Christ!
Please review our prayer page and support needs and lift our ministry to the Lord. Click on the following: July 2026 Hard Copy.













