Why do we work, play, or do anything?

There’s a motivation for everything we do, whether we are conscious of it or not.

In three minutes you can watch how AIA is helping hundreds of athletes and coaches every year to discover their “why.”

During this project, many on the team discovered their foundational rock which they will build upon for the rest of their lives.

Can you imagine helping someone discover their why, their foundational rock of life?  Now imagine this being your job!  That’s our privilege.

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